Apex Plumbing & HVAC
The Problem
Apex Plumbing had a severe problem with local SEO visibility. Despite servicing over 50 homes a week, they only had 14 Google reviews, most of which were left by angry customers who had emergency pipe bursts and felt the price was too high. They were losing out on local 'plumber near me' searches to competitors with hundreds of reviews.
The VOCtool Implementation
The owner equipped all 5 service vans with VOCtool NFC-enabled Digital Business Cards and placed QR code stickers on the clipboards where customers sign their invoices. As soon as a job was completed and the customer was satisfied, the plumber simply tapped the NFC card to the homeowner's phone, which immediately opened a VOCtool Smart Link. If the customer had a great experience, they were routed directly to the Google Business Profile.
The Results
In exactly 30 days, Apex Plumbing generated 82 new 5-star Google reviews. Their review velocity increased by 400%, and they intercepted 3 negative reviews into the private feedback portal, preventing public damage. They now rank #1 in the Local Map Pack for their zip code.